What Brands Do You Associate With? The Hidden Power of Everyday Choices

What brands do you associate with? Introduction Stop what you are doing for just a second. Don’t think too hard. Just react.What’s the first brand that pops into your head when you hear… innovation? How about reliability? Or something closer to home, like “late-night study session”?Chances are, a handful of powerhouse names instantly flashed through your mind—Apple, Nike, … Read more

7 Smart Reasons Why I Study Like a Detective (And You Should Too)

Study Like a Detective– When I first began studying seriously, I did what almost everyone does—I memorized. I copied definitions word-for-word, stuffed my brain with dates and formulas, and repeated them a hundred times. But here’s the problem: the moment exams were over, poof! Everything disappeared from my head as if I’d never studied it … Read more